The brochure is a staple part of offline marketing, and is used by millions of businesses around the world to pique the interest of potential new customers. But with so many variations of the brochure available, it can be hard to know where to start when designing one. This article aims to be a step by step guide to help make the process easier.
Step 1 – Decide on a Theme
By a theme, we don’t mean pirates or the 80’s. The theme for your brochure should represent your business. You need to consider the colour scheme and appearance of your business, and then design a brochure to match. For example, if you run a law firm, a black and white formal brochure may be ideal. However, if you run a hair salon, a colourful, informal theme will be best.
Step 2 – Design the Front and Back
The front of the brochure should be eye catching, in order to encourage people to open it. Include your logo, business name, and business statement, and an engaging graphic or photo that is relevant to your company. Don’t stuff the front page with text – you purely want to encourage people to open your brochure. The back page should be empty except for your contact information. If you have offline premises, you may also want to include a map with directions to your business.
Step 3 – Design the Inside Pages
Think about what you want to include inside your brochure, and sketch the general layout of these pages. You could for example advertise an event that you are hosting, talk about the products your company sells, write about your company history, or include some FAQs or testimonials. Divide the inside pages so that there is space for both text and graphics, and include notes which illustrate what you want to include and where.
Step 4 – Create the Text and Graphics
The next step is to create the text and graphics for the inside of the brochure. Try to choose graphics that fit in with your brochure’s theme as well as the content, and ensure they can be resized to fit your brochure’s pages. The text should pique interest in your company or the products that you are selling. Try not to overfill your pages with text, but do make sure to include a call to action at least once in your brochure.
Step 5 – Printing
Ideally, it is best to use a professional printing company such as Print-print to print your brochures. This is especially true if you want a glossy brochure, or you want to print a large number. For small scale brochure printing, you can use an in-house ink jet printer for the job. Keep in mind that the more professional your brochure looks, the more return on your investment you will receive.
A well designed brochure can improve customer engagement, and improve your business’ bottom line. Don’t rush into making one. Instead, follow the steps above and think carefully about what you want your brochure to do. Good luck!