There’s only one time that’s best to blog: Whatever time works best for you, but that doesn’t mean you should squeeze in this “chore” whenever you can. Whether you consider yourself a natural writer or not, most people have an innate cycle that dictates when their writing will be the best and come most easily. You need to capitalize on that window and create a schedule that allows for prime blogging.
Maybe you operate a business in New York or a corporation in China. When you blog is just as important as what you blog about. Once you build a strong following, your readers will be checking for new posts at “high traffic times” and that’s something you need to figure out via analytics. You’ll have a window of a few hours to post during this peak time, but that doesn’t mean you need to write during it (never post right after you write to allow for saturation and editing time).
Here’s how to figure out your best time for blogging:
- Know when you’re most inspired
Inspiration can certainly drive writing, but that doesn’t mean you need to wait for it to strike. When are you most productive and alert? For morning people, it might be 6am but night owls might get the writing itch after midnight. If possible, schedule some writing time during your natural rhythm.
- Make it a priority
If you don’t have time to blog, you won’t blog well or regularly. It’s not for everyone, and an abandoned blog is worst than a non-existent one. Be realistic with your time commitments and remember that if you try to do too much, your writing will suffer.
- Work it around your editing time, too
Put a blog to bed and make sure you sleep on it before editing and posting. If possible, get somebody else’s eyes on it, too, who can catch any mistakes your brain auto corrected. There are very few times when you’ll need to blog right away (such as with breaking news), so make sure you identify your best editing times along with writing times.
- Get inspiration first
A regular blog demands that you come up with fresh topics non-stop, which can be a challenge after awhile. Get inspiration from checking out favorite news sites, set up Google Alerts with keywords, or indulge in your own favorite form of motivation.