Lately, Digital marketing has been a trending topic and much of the buzz about it stems from is rapid growth that has marketers coming up with innovative ways of leveraging different opportunities. As such, digital marketing training to ensure that marketers are current with the latest standards in the industry.
The training is designed to educate the seasoned and novice players in the digital marketing field. Google’s certification is one of the significantly influential elements you can have in your CV. It portrays you have genuine skills and knowledge about the digital industry and have the capacity to work and address the challenges in today’s business world.
The marketing is geared toward the promotion of products and services while using digital technology such as phones, the internet, and other digital mediums. Students who take and complete the training receive certificates a proof of having acquired the necessary skills to compete with others in the digital industry.
Online brochures, websites, social media channels (Twitter, Facebook, and Instagram among others), Branding assets (fonts, logos and the rest), White papers, earned online coverage (social media, PR, and reviews) and eBooks are some of the different marketing techniques and avenues that you can use to promote yourself and your business.
Some of the tactics you will employ include Native Advertising, PPC (pay-per-click), inbound marketing, Email marketing, Social Media Marketing, and Email marketing; and this will go hand-in-hand with adequate efforts in SEO (search engine optimization). In the digital marketing training, you get to discovers how it works for various ventures in different industries irrespective of that it’s being sold or marketed because the primary objective in marketing is to build buyer personas, to know how to identify your target audience, and to create relevant and valuable online content.
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It is estimated that there will be around 150,000 digital jobs by the year 2020 but fewer digital professionals available for those positions. It is a prediction that presents an excellent opportunity for those currently studying digital marketing; they are preparing themselves for a career that will have a demand that exceeds the supply. New digital marketing jobs are announced by various national and multinational companies and brands nearly every week.
So, the digital profession is an Evergreen career. Technology changes constantly and thus the need for the necessary knowledge and skills to do the same. So, think of a digital job is you are thinking of a profession that will secure your future.
You need to have an online presence for you to inject your digital marketing, and for this, you should have a website. The site should be easy to navigate and this you can work on using resources such as WordPress, HTML, and PHP.
2. Search Engines
A significant percentage of the commerce done today is online. People depend on search engines to find what they need. Therefore, you should know how search engines work and how you can make yourself, your brand, or your business visible through the search engines. Using search engine marketing, you can establish a robust brand presence, increase your sales, and get customer leads that you can close later.
As such, your success in promoting your company will depend on your knowledge and skills in branding and marketing through search engines. For this, you may opt to use any of the following strategies:
- Contextually Targeted Text Ads
- Digital Asset Optimization
- SEO (Search Engine Optimization)
- Paid Inclusion
- PPC (Pay-Per-Click)
PPC and SEO are the most common and with high ROIs.
Image Source: Pixabay
3. Social Media Marketing
Millions of different people interact on social media, and thus complex dynamics of their interactions are expected. They can interact is what business or a brand on social media either because they saw a picture, comment, or ad that swayed them to either comment about what they saw or share it, family and friends. You can use that level of interaction to make money, just know how to fuel your social presence, and you can cash in on your efforts as part of your digital marketing campaign.
4. Mobile Media
The number of people using their mobile phones to access the internet is in the millions that it grows in 5 – 6 figure digits annually, which is more than those using laptops and desktops. Consequently, you should learn how to make your website, ads, and images adapt to mobile internet access platforms.
It is not uncommon to fight a company having a mobile app that they designed for digital marketing and sales.
5. Email Marketing
You can use your email account to do some marketing. Send emails to your customers about your products, services, events, and offers. Make sure you the message you relay is compelling, motivating your customers to buy or just visit your website.
In short, you need to have the necessary knowledge and skills that will see bring together a solid campaign across different platforms. Part of your efforts should include linking your emails to your page and your social media accounts.
Digital marketing is an exciting profession with a promising future. Corporations and organizations are always looking out for digital media personnel they can hire to expand their ventures and stay ahead of their competitors.