The business of your business isn’t just about your business! It’s also about your brand, your marketing, your personality, the message that you’re sending, and the people who connect with you outside of financial considerations. Companies that rely too much on business orientation are going to get lost in the shuffle before too long.
So how do you avoid this fate yourself? One of the best answers to that question is that you have to make sure that your business message is getting spread through various channels, and that means using new technology to make that happen.
Get Your Twitter Account Set Up
One tool that many businesses are using effectively these days in the tech world to communicate to various takers is Twitter. By setting up a Twitter account, you have opened up a pathway through which interested parties can see what makes you interesting by the things that you share, favorite, and communicate on this abbreviated textual level. Lots of modern success is based on how well a Twitter account establishes itself in the online virtual world of short attention spans.
Create a Business Blog
If you research how to build a business blog, you’ll see that there is a tremendous amount of personality possible to express in the realm. And it’s not about promotions! It’s about connection, and value, and community. Those words weren’t always in the business lexicon, but now they are almost requirement to ensure success in a corporate world where ideally, no one should think the word ‘corporate’ when they see your message being expressed. Therein lies the riddle, and companies and individuals that do it well have a great advantage.
Look For Location-Oriented Possibilities
If you research new location-oriented searching that Google is dealing with, you’ll see that there’s tremendous potential for you to promote your message to people who are searching for you within in certain geographical area. The possibilities are enormous! No longer will people be searching for something that your company does, and be given results that are far away. With the right tech tagging on your part, it will all come straight to you.
The more modern technology people deal with, the shorter their attention spans get. This means you need to keep your message succinct. Use no more words, or even characters, than necessary to get your exact meaning across.
Cross-pollinate With Other Businesses
Finally, you can spread your business message with technical prowess by essentially collaborating with other local businesses. Link to each other. Support each other digitally. Use common SEO practices. Once again, if you’re creative with how you push your data onto the web, that’s going to be self-promotional without appearing as such.