Online portfolios are essential to business marketing. Their primary aim is not to draw traffic, but to convert leads into customers. Portfolios are required in countless industries and niches. If you’re not convinced why you need one, here are seven reasons you cannot ignore:
1. Portfolios are very easy to create
As long as you have enough adequate pictures of your work (high resolution, high quality), you can set up an online portfolio in a few easy steps. Choose a theme you like and the layout that you find most fitting. Have this installed and then add the images or videos (one by one or in bulk). The Internet offers a lot of readily made solutions that can fit your WordPress site or any other online presence you may have. There are countless gallery styles to pick from, from static to dynamic.
2. You can use cloud technology
Cloud technology can now be used with web portfolios, too. This means all your files can be safely hosted in the cloud, where there is no risk of losing them or having your data compromised. You may even opt for cloud portfolio management if you don’t have the necessary knowledge. This solution enables users to access your files at any time.
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3. Easily add new media
Once you have chosen and installed a portfolio layout, you can easily add more media to it. It’s a good idea to keep on adding new works, so that future clients will have enough evidence for what you do. Stay active and enrich your gallery with new additions.
4. Group items accordingly
Portfolios can be easily organised for better viewing. Simply create or add categories and group the corresponding media. Make sure to have menus or links to guide viewers. You may group portfolio items based on project, date, theme, type and so on. Or, you may separate the different kinds of content if it applies to you.
5. Unprecedented customisation level
You can customise your portfolio to suit your business style and whichever needs you may have. You may showcase items to be viewed one by one, or more of them together on the same page. You can select elements in any size and colour, fonts, effects and so on. In the end, it can turn to be a work of art in itself.
6. Responsive portfolios
Although most media is best viewed on a large screen, you must make your portfolio viewable to mobile users as well. The solution is to make it responsive. When you select your portfolio type and layout, be sure to choose this option, too. You need a responsive layout, so that visitors can access your media on their phones, tablets etc.
7. You can apply SEO to it
SEO isn’t just for standard websites or blogs; it works very well with any sort of page and with web portfolios, too. To get people to view your work, you must optimise it for relevant, carefully chosen keywords and help it rank high in search engine results. Do not miss on this opportunity and render it more powerful.
A well-designed, well-optimised portfolio is one of the most effective forms of online marketing. It shows prospects exactly what you are capable of and convinces them to contact you.