We are now living in the digital age where virtually everything you could ever want and need can be bought online. Today, you no longer have to go out of your house to purchase household items or go shopping because the ADD TO CART button in most if not all company websites allow you to order anything and have it shipped right at your doorstep in less than a week or depending on your location. What used to be a novelty has now become the norm. Therefore, if you want to stay in the game and attract customers, you need to have your own website as it provides convenience to your customers. But it doesn’t end there; your web page design has to be exceptional as well so your visitors will remain engaged, stay on your page longer and convert into paying customers.
How do you do that? The business scene is very competitive so if you want to outperform your competitors, you need to be strategic.
There are two crucial factors that determine how amazing your website is. First is UX or what we call User Experience and UI or what we call User Interface.
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- User Interface – what separates UI from UX is that in UI, it is tangible meaning it’s how your user will navigate your site. It is what they use to interact with your website.
- User Experience – User Experience is everything found on your website that creates their overall user experience. It is how they feel while they are using your interface.
These two need to work hand in hand in order to attract a steady stream of visitors and customers. When you get these two right, you can expect an increase in website traffic and ultimately, a boost in your sales.
How then can you create a good web page design that will guarantee an influx of visitors? Here are three easy tips that will make your customers come back for more.
1. Create Compelling And Quality Content
You will instantly know a good website based on its content. When the content on its homepage design is engaging and compelling, visitors will likely stay. We recommend that you speak to your audience in a language they can easily understand, a language that shows what kind of company you are and what you represent. On your homepage, make sure that you clearly yet briefly showcase what you are, what you do and what your customers can get from you. How you ‘brand’ yourself is very important because that’s how people will know you. It’s also important to know that less is more. Don’t write too much. Keep it simple but straight to the point.
2. Keep Your Design Simple
Keeping it simple will give your customers clarity on the message you want them to receive. Make sure that your homepage design is clean and crisp. This also prevents confusion on the part of your customers. Choose an uncomplicated layout because most of the time a simple layout leaves a good impression on your customers. When you are designing your homepage, make sure that your content is well-aligned and as much as possible use simple texts. This minimizes distractions and it gets your customers to focus on the more important message – getting to know the perks of your products and services.
3. Make It Mobile Ready
Gone are the days when people actually used desktop computers and laptops to go online shopping. With the advent of smartphones, people can just easily shop online. With this being said, it is crucial that your website is mobile-ready meaning whatever gadget your customers are using, they can still see your products and services and be able to navigate your site with ease. There are companies that offer to make your website mobile-friendly. If you don’t know how to do it yourself, you need to invest in this because majority of the population use their smartphones when searching the web. You could be losing sales if you forego this feature. If your website is not compatible with mobile devices, visitors will not be interested in wasting their time trying to figure out how to look for your products and services page.
You have to keep your web design simple yet interactive, concise yet informative. Your homepage is the first thing people will see and if they don’t like what they see, no matter how great your product or service, they will never know about it if they don’t stay on your site to navigate and explore its features.